Privacy Policy

Last Update Date: 20 August 2025

1. About ITS STYLED PLATFORM AND THIS PRIVACY POLICY

This website is owned and run by ITS STYLED LLC ("we", "our", "us") and operates as a multifashion digital platform designed to connect users with curated fashion content, interactive tools, AI-powered features, and third-party partnership. The term "our online services" refers to ITS STYLED Heritage, ITS STYLED Market, our mobile and tablet applications, our pages on third party social media platforms including but limited to Instagram, Facebook, X (formerly Twitter), Pinterest and TikTok and any other websites or apps we own or run, and any future features or services we nay introduce from time to time. All such services are collectively referred to in this Privacy Policy as the ITS STYLED Platform. The term "our services" refers to our online services and any of our other products and services. If you use any of our services, we will refer to as the "user", "visitor", "customer", "your", "yours" throughout this policy.

We respect the privacy rights of our visitors and recognise the importance of protecting the information collected about them. This privacy policy is about how we collect, store, and use the personal information that you provide to us.

If you are under 18, you must inform a parent or guardian about our privacy policy to obtain their agreement to the privacy policy before registering, subscribing or placing an order with us.

2. Personal Data We Collect

We collect and process only the data that is required to allow us to provide our services to you. We collect the following data when you browse or shop at www.itsstyled.com:

· When you create an ITS STYLED account, we collect and process the personal data required to complete your purchase or subscription, including your name, password, country, billing address, delivery address, payment details (pocessed securily by our payment providers), mobile number, telephone number and email address. We collect your email address and telephone number to send you confirmation or updates of your order or subscription or to contact you if there are any issues.

· We collect your email address when you sign up to receive ITS STYLED News.

· If you register for an ITS STYLED account, we collect your name, email address, password, country and additional data regarding your favourite designers, looks and your marketing preferences.

· When you contact our Customer Care team, we may collect additional data to help us resolve any queries relating to your order, subscription, payments, marketing, the website or any other queries. Customer Care team interaction (such as emails or chat messages) may be stored to improve our services and resolve issues.

· We collect and process data about your browsing on www.itstsyled.com, including the pages you visit and how you interact with these pages, the use of cookies, pixels and similar thechnologies for analytics and advertising purposes. If you have registered for an account, we collect browsing data about your access to the dedicated areas of the website.

· If you are a customer of www.itsstyled.com, we may use your personal data to send you marketing communications about ITS STYLED services, looks, and updates from our partners, where permitted by law and with your consent. You can withdraw this consent at any time.

· When using our services, you may provide additional optional information such as your clothing sizes, style preferences, and location. We use this information to personalize your experience, provide accurate product recommendations, and improve the relevance of our services. This information is provided at your discretion and is not mandatory to use the platform.

· When you use the App version of our website, with your consent we may collect personal data from you to send you brief messages, "push notifications" about products and services that we believe may be of interest to you. With your consent, we may also collect data regarding your use of the App and your IP address, in order to improve our service to you. You can disable push notification at any time by updating the App settings in your mobile device.

· If you subscribe to ITS STYLED Heritage or ITS STYLED Market, we will collect and process the personal data required to complete your subscription or purchase, including your name, billing address, payment details (processed securily by our payment providers), telephone number and email address. ITS STYLED does not store full credit card details; payments are processed by our third-party provders (such as Stripe). We use your email address in order to confirm your subscription or order, and we may use your telephone number so that we can contact you if there are any issues with the subscription or order. You have the option to provide us with your date of birth and gender to recieve personalized recommendations and marketing communications. This information is not mandatory and is provided at your discretio

· You may also choose to upload photographs of yourself to generate a personalized mannequin within the ITS STYLED platform. These images are used solely for the purpose of creating your mannequin and are not shared with third parties without your consent. You may request deletion of these images and any related data at any time.

2.2 We do not knowingly collect data from children under the age of 13. If you believe that we have inadvertently collected such data, please contact us immediately and we will take appropriate steps to delete it.

2.3 We do not intentionally collect any Special Categories of Personal Data (such as details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, or genetic and biometric data) unless you voluntarily provide such information as part of your interactions with our services (for example, uploading a photograph for mannequin generation). In such cases, we will process this information only with your consent, and with heightened safeguards in accordance with applicable law.

3. What about cookies?

We and our business partners collect information about your use of our online services using cookies. Cookies are very small files that are sent by us to your computer or other device which we can access when you visit our site in future. Cookies help us remember who you are and other information about your visits. They can help display the information on a website in a way that matches your interests. Most major websites use cookies.

For more information about how we use cookies, please read our Cookie Policy.

3. How this information may be used

Whenever you provide us with your personal information, we will use it in accordance with applicable laws and for the purposes set out in this policy, on the data entry forms you complete, in any relevant terms and conditions and on pages or emails which link to the data entry forms.

When you use our services: When you use our services: If you use any of our services, register for or attend one of our events, set up, look at or change your account details or contact a member of our Customer Care team, we will record your personal details. Your information will be used in the first place to provide the products, services or information you have asked for and to provide you with a personalized experience. We keep the information you provide and may use it for several purposes, including: (i) accounting, billing, reporting and audit; (ii) authentication and identity checks; (iii) payment processing and verification through our secure payment providers (such as Stripe); (iv) safety, security, staff training, administrative and legal purposes. (v) data matching and deduplication, statistical and market analysis; (vi) advertising and marketing for ITS STYLED, and, where permitted by law and with your consent, for selected partners; (vii) developing, testing and maintaining our systems; (viii) studies, research and development to improve our services; (ix) customer surveys and customer care to help us in our future dealings with you; (x) generating your personalized avatar when you upload a photograph for this purpose; (xi) using your clothing sizes, style preferences and location (where provided) to deliver personalized recommendations; (xii) compliance with legal obligations and responding to regulatory authorities or legal proceedings.

ITS STYLED does not store full credit card details. All payment information is processed securely by our third-party providers (such as Stripe).

We may also use your personal information to send you marketing updates, as detailed in the next section.

Tracking how our online services are used: We use, and allow selected third parties to use, cookies and similar technologies to collect and share information about visitors to our online services. This helps us improve the services we offer and enables us to build a picture of your interests. With your consent where required by law, we may also use this information for targeted advertising and interest-based advertising, including through third-party networks when you visit other websites.

This may include the use of third-party tools such as Google Analytics and Meta Pixel to measure performance and deliver relevant advertising. For more information on our use of cookies, please read our Cookie Policy.

Customization of our online services and advert targeting: We may use the information you provide to us, as well as information collected via cookies when you use our online services, to understand your preferences and improve the relevance of the content and offers you see. With your consent where required by law, we may use this information to send you marketing communications, to ensure you don’t miss offers and updates, and to show you information that may be of interest to you.

This information may also be used by our third-party advertising agencies and networks to advertise ITS STYLED services and selected partner products through interest-based advertising. This may include targeted advertising when you visit third-party websites and platforms. For more information, please read our Cookie Policy.

Testimonials: If you give us feedback, we may use it to improve our services. With your permission, we may publish it online or offline to promote ITS STYLED and our services. Any testimonials we publish will only display your name or username and will never disclose your contact details without your consent.

Comments and reviews submitted to our online services: If you submit a comment or review on our website or related platforms, we may use it to improve our services and, with your permission, publish it to promote ITS STYLED. Any published comment will display only your name or username. We will never publish your email address or other contact details, which may be used only to communicate with you about your comment or review.

Mobile services: When you access ITS STYLED through a mobile device or our mobile application, we may collect certain technical information about your device, such as device type, operating system, language and region settings, and a device identifier. This information helps us ensure that our mobile services function properly, improve performance, and enable features such as personalized content, push notifications, and security.

We may link your device identifier to your ITS STYLED account to provide you with a consistent experience across different devices. This information is used only for the purposes of delivering and administering our mobile services and is not shared with third parties except as necessary to provide these services.

Social networks on ITS STYLED: Our Platform includes social features that allow you to publish looks, interact with other users, and take part in community discussions. When you publish a look or any other content on ITS STYLED, it will be visible to other users of the platform. Other users may be able to like, save, or comment on your published content. By posting a look or comment, you understand that this content becomes part of the ITS STYLED community and may appear in public feeds, curated collections, or thematic showcases within the platform.

We will not use your published looks or comments for external advertising without your explicit consent. However, ITS STYLED may feature user-generated content within the platform itself to improve the user experience and highlight community activity. You remain responsible for the content you publish.

ITS STYLED on external social networks: We also maintain official pages on third-party platforms such as Instagram, TikTok, Facebook, Pinterest and YouTube. If you interact with us on these platforms (for example, by following our page, liking content, leaving comments, or sending messages), the information you provide will be governed both by this Privacy Policy and by the privacy policy of the relevant third-party platform.

Use of user content in ITS STYLED promotions: From time to time, we may wish to feature user-generated looks or comments in our promotional materials, including on external platforms such as Instagram, TikTok, or other media. We will only use your published looks or comments for external advertising or promotional purposes with your explicit consent.

Direct marketing: We may use your contact details, such as your email address, to send you updates about ITS STYLED, including newsletters, new features, and special offers. We will only send you direct marketing communications where permitted by law and, where required, with your consent. You can opt out of receiving marketing communications from us at any time by following the unsubscribe link in our emails or by contacting us directly at privacy@itsstyled.com.

Customer service: To ensure a high level of customer support, we may process the information you provide when you contact our support team, including your name, account details, order information, and the content of your communications with us (such as emails or chat messages). This information is used only to resolve your queries, handle complaints, or address disputes, and may also be retained for a limited period where necessary to comply with our legal obligations.

Customer surveys: From time to time, we may ask you for your opinion on our services and the products you have purchased through our services. When we do research or surveys, we may use cookies and may combine the information collected by those cookies with your answers.

4. Who we will share your personal information with

We only share your personal information with trusted third parties where it is necessary to provide our services, process your payments, comply with the law, or where you have given your consent. These third parties may include: (i) payment service providers (such as Stripe or PayPal) who securely process your transactions; (ii) hosting, IT and cloud service providers who support the operation of our website and mobile services; (iii) analytics and advertising partners (such as Google Analytics and Meta Pixel), used only in accordance with applicable laws and, where required, with your consent; (iv) professional advisers such as lawyers, accountants and auditors where necessary for our business operations; (v) regulators, law enforcement agencies or courts, where we are legally required to do so.

We do not sell your personal information to third parties. We do not share your looks, uploaded images, or other user-generated content outside ITS STYLED for advertising purposes without your explicit consent.

We may collect and share aggregated or anonymized information about site traffic, shopping cart activity, wish-list usage, and other commercial trends. This information does not identify you personally and may be shared with our partners to analyze performance and improve our services.

5. Marketing Communication: opt-in and opt-out

You may choose to receive marketing communications from us, such as newsletters, updates about new features, and special offers. We will only send you such communications where permitted by law and, where required, with your consent. You can opt out of receiving marketing emails at any time by clicking the unsubscribe link in our messages or by contacting us at privacy@itsstyled.com

6. Access and update your personal information

You have the right to request access to the personal information we hold about you, and to request that it be corrected or updated if it is inaccurate or incomplete. If you would like a copy of your personal information, or if you wish to update your details, please contact us at privacy@itsstyled.com. We may need to verify your identity before fulfilling your request, to protect your privacy.

7. Mobile App & Notifications

If you use our mobile app, we may process technical data (e.g., device type, OS, language) to ensure performance and security. With your consent, we may send push notifications, which you can disable in your device settings at any time. Purchases made via links in the app are completed on partner sites; ITS STYLED does not process or store your payment card details.

8. Third-party Links and Services

Our services may contain links to third-party websites or services, such as partner stores or social media platforms. These websites are not owned or controlled by ITS STYLED, and we are not responsible for their content, privacy practices, or security. We encourage you to review the privacy policies of any third-party websites you visit, as their practices may differ from ours.

9. International Transfers of Personal Data

ITS STYLED is based in the United States. If you access our services from the European Union, the United Kingdom, or other regions with data protection laws, please note that your personal information may be transferred to and stored in the United States or other jurisdictions that may not provide the same level of protection as your home country.

Where required by law, we use appropriate safeguards to protect such transfers, including Standard Contractual Clauses approved by the European Commission. By using our services, you acknowledge that your personal information may be transferred to and processed in the United States as described in this Privacy Policy.

10. California Privacy Rights

This section applies solely to the personal information collected online of California consumers. It is intended to address the relevant notice requirements of the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”), and uses certain terms that have the meaning given to them in the CCPA.

Your information, sources and purposes: Please refer to the sections headed “Personal Data We Collect”, “How this information may be used” and “Cookies” for a description of the personal information we may collect about you (or have collected in the preceding 12 months) and the sources of such information (we collect data directly from you or your device). These sections also describe the purposes for which we may use or have used such information. We do not collect or process sensitive personal information for purposes of inferring characteristics about consumers. To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.

Retention of your information: We will retain your personal information for the time period reasonably necessary to achieve the purposes described in this Privacy Policy, taking into account applicable statutes of limitation and records retention requirements under applicable law.

Disclosure of your information: We may disclose your personal information to certain categories of third parties that we use to provide our services, as described in the section headed “Who we share your personal information with”.

Selling or sharing your information: We do not sell your personal information in exchange for monetary compensation. As described in the section headed “Cookies”, we may allow certain third parties (such as advertising and analytics partners) to collect your personal information via automated technologies on our platform in order to serve you content and advertisements that may be of interest to you. This may be considered “sharing” for cross-context behavioral advertising under the CCPA. You have the right to opt out of such sharing as described below.

Your rights: Subject to exceptions under applicable law, you have the following rights:

- Access: You have the right to request, twice in a 12-month period, that we disclose to you the personal information we have collected about you, including the categories of information, sources, purposes, third parties, and specific pieces of information.

- Correction: You have the right to request that we correct personal information we maintain about you if it is inaccurate.

- Deletion: You have the right to request that we delete certain personal information we have collected from you.

- Opt-Out of Sale or Sharing: You have the right to opt out of the sale of your personal information or the sharing of your personal information for cross-context behavioral advertising.

You can opt out by using the Global Privacy Control signal https://globalprivacycontrol.org/ or by contacting us at privacy@itsstyled.com. Note that even if you opt out, you may still see advertisements and receive service-related communications from us.

No discrimination: If you exercise any of your rights under the CCPA, you will not receive discriminatory treatment by us.

Requests for information: If you are a California resident, you may request certain data regarding our disclosure, if any, of personal information to third parties for their direct marketing purposes (California Civil Code Section 1798.83). To make such a request, please send an e-mail with “Request for California Privacy Information” in the subject line to privacy@itsstyled.com. You may make such a request once per calendar year. If applicable, we will provide you with a list of the categories of personal information disclosed and the names of the third parties that received it during the preceding calendar year.

Exercising your rights: To exercise your rights on behalf of yourself or another individual, please contact us at privacy@itsstyled.com. We may require you to provide certain information to verify your identity (such as your name, email address and/or account details) or the authority of any third person acting on your behalf.

If you have concerns or complaints about how we handle your personal data, you have the right to lodge a complaint with the relevant supervisory authority.

For residents of the United States, you may contact the Federal Trade Commission (FTC) at:

Federal Trade Commission

600 Pennsylvania Avenue, NW

Washington, DC 20580, USA

Website: www.ftc.gov

Phone: 1-877-FTC-HELP (1-877-382-4357)

If you are located in the EU or UK and interact with our platform, you may also lodge a complaint with your local data protection authority as applicable.

16. Children’s Privacy

Our platform and services are not intended for use by children under the age of 13 (or a higher minimum age if required by local law). We do not knowingly collect or solicit personal data from children without verifiable parental consent. If we become aware that we have inadvertently collected such data, we will take reasonable steps to delete it as soon as possible. If you believe that a child has provided us with personal data, please contact us immediately at the details provided in this Privacy Policy.

19. Contact

If you have any questions, comments, or requests regarding this Data Promise or the way we process your personal data, please contact us:

By mail:

ITS STYLED LLC

2125 Biscayne Blvd, Ste 204 #20613

Miami, FL, USA, 33137

By email:

support@itsstyled.com

20. Changes to This Policy

We may update this Data Promise from time to time to reflect changes in our practices, legal requirements, or other operational needs. When we do, we will revise the “last updated date” at the top of this section.